Do I need any equipment or social media presence before starting?
No existing audience or professional equipment is required. The programme covers how to start from zero — building your brand identity, creating content on a phone, and growing an audience organically before investing in gear.
What electives can I specialise in during the programme?
You choose two electives from eight options: Short-Form Video, Live Streaming, Podcasting, Video Editing, Motion Graphics, Photography, Copywriting, and AI Content Automation. Electives run in the second half of the programme after core foundations are complete.
Will I learn how to actually make money from content?
Yes — monetisation is a core module, not an afterthought. You will cover brand partnerships, affiliate marketing, digital product creation, and platform monetisation features across YouTube, TikTok, Instagram, and podcast platforms.
Who are the mentors and how much access do I get to them?
Mentors include working creators, brand strategists, and production specialists active in the South African creator economy. You get structured 1:1 sessions plus group critiques of your content throughout the 12 weeks.
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